• ETUDE HOUSE Dear Darling Water Gel Tint #Plum Red is a "moisturizing pigmented water-gel lip tint" designed for bold, elegant lip looks. Its key highlights include a lightweight, watery gel texture that glides smoothly and absorbs quickly, delivering a dewy, translucent finish without heaviness. The #Plum Red shade is a rich, purple-tinged red—vibrant yet sophisticated, complementing fair to medium-deep skin tones and instantly enhancing skin brightness with a retro charm.
• Enriched with hyaluronic acid, panthenol, and plum fruit extract, it deeply hydrates lips, minimizes fine lines, and maintains comfort for up to 6 hours. The buildable color payoff allows subtle daily looks (thin layer) or bold statements (thick layer), while the tinted formula resists transfer. Free of harsh alcohols, mineral oil, and artificial fragrances, it’s gentle on sensitive lips. Compact with a precise applicator, it’s perfect for on-the-go touch-ups—ideal for those who love pigmented, moisturizing, and versatile red lip makeup.

   

• All skin types

Water, Dipropylene Glycol, Glycerin, PEG-40 Hydrogenated Castor Oil, Polyvinyl Alcohol, Acrylates Copolymer, Sodium Polyacrylate, Sodium Hyaluronate, Panthenol, Prunus Salicina (Plum) Fruit Extract, Tocopheryl Acetate (Vitamin E), 1,2-Hexanediol, Ethylhexylglycerin, Phenoxyethanol, Disodium EDTA, Fragrance (Natural Fruity Scent), CI 16255 (Red 40), CI 45410 (Red 28 Lake), CI 77491 (Iron Oxides), CI 42090 (Blue 1)

1. Prep: For dry lips, apply a thin layer of lip balm 5 minutes in advance, then blot excess oil with a tissue to avoid affecting color payoff.
2.Apply: Use the built-in precision applicator to line the lip contour first (for neatness), then fill in the entire lips.
3.Blend: For a softer finish, pat the lips gently with fingertips to blur the edges; for bold color, apply directly without blending.
4.Build: For richer pigmentation, apply a second layer and wait 1 minute to set for better longevity.
5.Finish: Avoid eating or drinking immediately after application; touch up the lip edges and center as needed to maintain the dewy finish.