SKINFOOD Rice Brightening Serum 55ml is a "high-concentration brightening + deep hydration" facial serum, built around SKINFOOD’s signature fermented rice extract—designed to address dullness, uneven tone, and dryness in one step. Its core features are:

1. High-Potency Fermented Rice Extract: The serum contains 5% fermented rice extract (a concentration 2x higher than SKINFOOD’s rice toner)—fermentation breaks down rice nutrients into smaller molecules (e.g., amino acids, peptides) that penetrate the skin’s stratum corneum easily, inhibiting melanin production and boosting skin translucency.
2. Dual Brightening Synergy: Combined with 3% niacinamide (Vitamin B3)—works with fermented rice extract to target two key causes of dullness: melanin overproduction (niacinamide blocks melanin transfer) and poor skin barrier (niacinamide strengthens the barrier to lock in radiance).
3. 3D Hydration Network: Infused with triple hyaluronic acid (low-molecular, medium-molecular, high-molecular) and panthenol (Vitamin B5)—low-molecular hyaluronic acid hydrates deep layers, medium/high-molecular hyaluronic acid forms a surface moisture-lock film, and panthenol soothes dry, irritated skin, preventing "brightening-induced dryness."
4. Lightweight, Fast-Absorbing Texture: The serum has a silky, runny gel texture—unlike heavy oil-based serums, it spreads smoothly and absorbs within 30 seconds, leaving no sticky or greasy residue. It layers well with other skincare products (e.g., moisturizers, sunscreens) without pilling.
5. Gentle & Transparent Formula: Free of alcohol, parabens, sulfates (SLS/SLES), artificial fragrances, and colorants. The 55ml size balances portability and longevity—sufficient for 2-3 months of daily use (1-2 drops per application), with a convenient dropper for precise dosage.

• All skin types

• Made in :Korea

（specific ingredients subject to product packaging; common core components listed below）：Key Brightening Ingredients:
Oryza Sativa (Rice) Extract (Fermented—5% concentration, rich in amino acids, peptides, and antioxidants, inhibits melanin, boosts translucency);
Niacinamide (3% concentration, Vitamin B3—blocks melanin transfer, strengthens skin barrier, evens skin tone).
Hydration & Soothing Ingredients:
Sodium Hyaluronate (Triple Molecular Weight—low/medium/high, multi-layer hydration, locks in moisture);
Panthenol (Vitamin B5—soothes dry, irritated skin, repairs the skin barrier);
Glycerin (Humectant—enhances long-term moisture retention, prevents dryness).
Base & Texture Ingredients:
Water (Main solvent, dissolves active ingredients);
Propanediol (Auxiliary solvent—improves ingredient solubility and skin absorption);
Butylene Glycol (Moisturizing solvent—adds lightweight hydration, no greasiness);
Carbomer (Thickener—adjusts texture to a smooth gel, ensures consistency).
Preservatives & Safety Ingredients:
Phenoxyethanol (Mild preservative—safe for sensitive skin, prevents microbial growth);
Ethylhexylglycerin (Auxiliary preservative—reduces irritation, enhances preservation efficacy);
Disodium EDTA (Chelating agent—stabilizes the formula, prevents ingredient oxidation).
Note: Free of alcohol, parabens, sulfates (SLS/SLES), artificial fragrances, and colorants—suitable for daily use on most skin types.

Prepare Before Use: Cleanse the face with a mild cleanser and apply toner to balance the skin’s pH (this opens the skin’s "absorption channels" for the serum). Ensure hands are clean and dry to avoid contaminating the serum.
Dispense the Serum: Twist open the serum bottle, gently press the dropper to draw 1-2 drops of serum (adjust to 2-3 drops for dry skin or winter). Avoid touching the dropper to the skin or other surfaces to prevent bacterial contamination.
Apply & Massage: Place the serum on the palms of your hands, rub lightly to warm it (helps activate active ingredients), then press the serum onto the face with your palms—focus on dull areas (e.g., T-zone, cheeks with dark spots). Gently massage in upward circular motions for 10-15 seconds to promote absorption.
Wait for Full Absorption: Let the serum absorb completely for 1-2 minutes (you’ll feel the skin is smooth, not sticky) before applying the next skincare product—this prevents pilling and ensures the serum’s ingredients work effectively.
Post-Serum Care: Follow with a moisturizer to lock in the serum’s nutrients and enhance hydration. During the day, apply a broad-spectrum sunscreen (SPF 30+) to protect the skin from UV damage (UV rays can reverse the serum’s brightening effects).
Note: For best results, use morning and night. If mild tingling occurs (normal for niacinamide adaptation), reduce to once a day until the skin adjusts. Discontinue use if severe irritation occurs and consult a dermatologist.